(This is parody in case it’s not obvious.)

Earlier this week, the Reconstructionist Publishing Service House (RPSH) announced the indefinite suspension of operations and filed for Chapter 11 bankruptcy in the district court of Montgomery County, Pennsylvania. The news sent shockwaves through the liberal Jewish world, as RPSH had built a reputation as an innovative progressive Jewish influencer. RPSH’s profits used to soar on reissues of the works of Reconstructionism’s founding thinker, Rabbi Mordecai Kaplan. The publishing house holds the copyrights to all of his works, including his classics, Judaism as a Civilization, The Future of the American Jew, and the surprisingly popular Not So Random Thoughts. But even Kaplan’s lesser known works have done well, especially the “Judaism as a…” pamphlet series that reshaped mid-20th century Jewish thought with editions such as “Judaism as a Hypervigilant Neurosis,” “Judaism as a Needle Nosed Pliers,” and the forever beloved “Judaism as a Confusing Morass – Parts 1, 2, and 3.”

But the major success came in 1998, when synagogues of many denominations bought massive numbers of Jewish, Alive & American, a brilliant curriculum for a 30-week course that was simultaneously part “Intro to Judaism,” part conversion-to-Judaism prep course, and part sociological history of Judaism. Accessible yet well-researched, and filled with exciting group activities, JA&A, as it became known, raised the profile of the smallest liberal movement of Judaism, and brought unexpected profits to RPSH.

Perhaps the dazzling success of JA&A fomented the subsequent overreach that appears to have sunk RPSH. At first, Chief Editor Bartenura Bartzilam sought to amplify JA&A’s success by creating multi-media editions. This was the turn of the 21st century, so RPSH released a CD-ROM version as well as a DVD lecture series. Neither did all that well, but Bartzilam doubled down, committing millions to the development of an audio book series in 16 languages that lost money. Bartzilam nearly was fired, reportedly, after having funded a traveling puppet theater company tasked with the mission of bringing JA&A to untapped audiences among interfaith families with children ages 3 to 8. It turned out that there was no interest in the program at all, and in the lone public performance offered at a Jewish day school in Denver several of the children reported having nightmares in reaction to some of the scarier-looking puppets.

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